The brain loves a complete story that makes sense.
When there are gaps or unanswered questions, the brain tenses up and requires more effort to create a cohesive story.
This is why we are often tricked into making decisions that are not in our best interest. We will naturally be attracted to the narrative or story that makes the most sense while raising the fewest amount of questions. This idea is based on the principle of Cognitive ease, which is the measure of how easy it is for our brains to process information.
Anytime you are looking at information, whether it be forming an opinion, making a decisions, or working on a project, your brain is asking two questions:
- Is it easy to understand?
- Is it cohesive?
The definition for Easy is something that is achieved without great effort or presenting few difficulties. The definition for Cohesive is the action or fact of forming a united whole.
Combine the two and you have a very dangerous combination.
The brain wants the easy way and it wants to make sure that way is cohesive. This can help explain why we filter information and are subject to biases. If information interferes with cohesion, the brain will try to ignore that information.
In the real world this means that your brain is going to naturally prefer the explanation that is easy and cohesive. If your favorite sports team loses its easy to come up with a specific reason that explains why they lost. The coach made a bad decision or the player didn’t execute well. If you are stuck in a low paying job that doesn’t reward your hard work or extra effort, it’s easy to label your employer as unfair.
To use a real-world example, just refer to the Jussie Smollett story. A story was told that was easy to digest and made sense, which lead to a lot of people believing it without asking additional questions.
Lack of Cohesion creates a state of conflict, discord and dissension within the mind. When faced with such a situation, the brain often relies on avoidance or distraction as it’s tool of choice. Remember, the brain prefers easy. When you have a situation where there is no longer cohesion, the easiest path is to typically ignore it.
Think about what this means.
In order to be successful, in order to grow, you have to train yourself to skip the easy thing and do the difficult thing. You have to force yourself to stick with something even when you lack cohesion. In the short-term, this takes immense effort. But by doing this, you will eventually get to easy and cohesive with that particular project or situation. You will learn more, fill in the gaps, and reach a new level of understanding.
Then as you continue to grow and continue to live, you will encounter more opportunities that are difficult and more situations that create conflict, discord and dissension. Each of those moments in time are a chance for you to grow and evolve.
If you always go with what is easy and cohesive, you will limit your growth and likely make judgment errors.
The brain is really good at signaling when these situations occur.
When you are stressed or anxious, it could be because the situation is lacking cohesion. Getting clear on what is not fitting within the situation can help you pinpoint the problem and solve it quickly.
Be careful when the opposite is true. An idea or judgment may come easily to you and make perfect sense based on the information at hand. Because of this, you will be less likely to second guess yourself, which could lead you to making bad decisions or jumping to conclusions.
Next time you think your analysis or judgment is a slam dunk because everything fits perfectly — take some time to re-evaluate whether or not this is the best decision. Your brain could have possibly avoided certain information that would drastically change the outcome. In other words, don’t rush in, give your brain some time to step away and then come back and evaluate the reasons for making that decision. If they are still sound, then go for it. But if you notice that something in the back of your brain is uneasy about it, you may want to follow that path and see where it takes you.
A little confusion and difficulty can be just what you need to force yourself to be creative, which may present a new solution that is significantly better.
Simply being aware of this mental process can help you interrupt your brain’s preference for going with the easy and cohesive choice, allowing you to think deeper and make better decisions.